Built from the factory floor up
Every recommendation we make is grounded in the reality of running a print operation — not in theory, not in software demos, but in 25 years of actually doing it.
Learning the trade
Five years working across print houses in Leicester — full time and freelance — at the exact moment the industry transitioned from traditional to digital. Learned both the old methods and the new ones from scratch, covering artwork, colour separation, film output and print-ready file production.
Aramar Creative — first venture
Set up as a sole trader providing reprographics services to large-format print companies across the Midlands. Artwork creation, cutter file production, colour separation, proofing and print-ready output across flat print, packaging and point of sale.
MSM Displays — Managing Director
Co-founded MSM Displays from the former Mondi Display division. Built the business from scratch — learning cardboard engineering, structural display design, litho lamination, die cutting, gluing and assembly. Managed major rollouts for Boots and Superdrug as they converted gondola ends and FSDUs from plastic to cardboard. Developed expertise in logistics, quality checking, transit testing and retail installation.
Pure Point of Sale — Managing Director
Built Pure into a 91% in-house manufacturer — overseeing production, implementing Clarity MIS to automate workflow scheduling, and leading on ISO 9001 and 14001 certification. Managed full store graphics and POS campaigns for George at ASDA, Lakeland, Wyevale, Puma, Gucci Eyewear, Ted Baker, Tesco Finance and others — including installations in Ireland, France, Germany, the Netherlands and Dubai. Responsible for supplier strategy, machine procurement, factory layout design, staff development and operational efficiency through value stream mapping.
Fosse Digital — independent consultancy
Taking that accumulated operational knowledge and combining it with AI and automation capability — Claude API development, workflow automation and robotic production consultancy — to help independent print and POS manufacturers do more with what they already have.